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Effective Traffic Building Tools via Yahoo and Overture |
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Written by Webmaster
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Tuesday, 07 October 2008 |
By Terry Leslie
 In order for any online business to reach a level of success, visibility is an absolute must. Without visibility potential clients and associates have no way of knowing that your website exists or that it offers them what they are looking for. One of the most popular ways of gaining a steady stream of traffic that is ready and willing with a credit card in hand is the use of Overture or Yahoo. Yahoo now owns Overture, and thus these two are often referred to as the same thing. For purposes of clarity, I will refer to the system as Overture throughout the article.
Advertising on the internet can be a highly confusing endeavor. There are so many options many small entrepreneurs become terrified of blowing their advertising budget on something ineffective or something with little to no visibility. No visibility means no clientele and certainly no credit cards waiting in the wings. In an effort to present an almost fair playing ground as well as profit themselves, Overture came to be with a highly successful Pay for Performance (P4P) program.
Using
indexed keywords, traffic is driven to the site from search engines. As the searches become more complicated with multiple keywords and phrases, the search engines are able to provide more specific findings. The more specific your indexed keywords are, the more qualified traffic you will find charging through your website.
Overture has made the playing field as level as possible by offering the Pay for Performance programs. This allows for those who have an advertising budget to come up with their own unique plan that fits within their budgetary concerns. Of course, since you are paying for performance, it would stand to reason that with a careful selection of keywords and a limited time frame, even those who struggle with their budgetary concerns can find enough qualified traffic to help them reassess their budget after only a few days. It has happened numerous times before.
While many people are familiar with Google search engines and Google Adwords, Overture uses the same principle with a little less work involved. Your keywords may not need to be completely indexed in order for success to occur. In fact, with a highly attuned selection of keywords, you should be able to cut your keyword efforts nearly in half. This is good news for those with limited budgets.
It is important to understand how keywords are catalogued. Websites are not filtered and catalogued by any major search engine. The pages of each individual website are what the search engines pick up on. Thus, if you are selling your water sports equipment and your windsurfers are on the fourth page, so to speak, anyone searching out windsurfing equipment will not be brought to your home page but the fourth page where your windsurfers are catalogued. You can change this by cataloging everything under your home page, but it is more effective overall to allow for a heavy use of multiple phrases for the home page followed by heavy use of numerous phrases that are specified to each page.
Even if you start out small with a tiny budget and can only afford to be in the bottom of the heap, as your business grows, this is one area that you should set aside profits for immediate growth. While Google, Overture, and Yahoo are all very effective, if you want to end up consistently on the first page, it is going to cost you a tidy sum in advertising. You can either work your way up to it or simply plunk it all down at once and grab a top slot for immediate results. If you are a small independent company, remember that you are competing against the big guns out there. You might need to opt for taking a larger risk and sinking all your available funds into search engine results. However, if it didn't product the results you would need, do you really think all of these companies would continue to pay for those top slots?
Where ever you stand with your advertising budget, what you want to achieve in the next three to six months, and how it all plays together, you can successfully double or triple your current business profits with one good solid marketing plan on Overture.
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Last Updated ( Tuesday, 07 October 2008 )
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