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Tuesday, 17 June 2008 |
By Mark Joyner
 Its an easy to remember acronym: OII
It stands for Overload, Intelligence and Impatience.
The antidote has a similarly simple formula more about that in a moment.
Each of these three elements is deeply intertwined with the other, and there is in fact one root cause, as youll soon discover.
1. Overload
You already know information overload is a chronic symptom of the information age. Go figure! Thats the whole point. Were making more information, and were making it a lot faster.
What you may not know is the extent to which this is the case or how it affects you as a marketer.
In 2003 Consumer Reports reported that the average American was exposed to 247 advertising messages per day.
Today, the Union of Concerned Scientists reports that the number has jumped up to 3,000+ marketing messages per day.
No big deal?
Well, you can see how this is affecting the consumer quite easily by observing your own personal behavior. How many of the marketing messages you see each day (as you |
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Last Updated ( Tuesday, 17 June 2008 )
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